CASESTUDY 13. AUDIENCE ACTIVITY - DIGITAL MEDIA PLAYERS

DIGITAL MEDIA PLAYERS – ITUNES


WHAT IS ITUNES?
iTunes is a digital media player application for playing, purchasing and organizing digital music and video files.

It is also an interface to manage the contents on Apple's popular iPod

Additionally, iTunes can connect to the iTunes Store in order to download purchased digital music, music videos, television shows, iPod games, audiobooks, various podcasts, and feature length films.

iTunes is available as a free download for certain computers from Apple's website.


FEATURES

Users are able to organize their music into playlists within one or more libraries, edit file information, record compact discs, copy files to a digital audio player, purchase music and videos through its built-in music store, download podcasts, back up songs onto a CD or DVD, run a visualizer to display graphical effects in time to the music, and encode music into a number of different audio formats.


Playlists
Playlists are created by the user of iTunes with his or her own preferences.


Music library
iTunes keeps track of songs by creating a virtual library, allowing users to access and edit a song's attributes.


iMix
- An iMix is a user-created playlist published in the iTunes Store.
- Anyone can create an iMix free of charge.

- iMixes are limited to 100 songs and support both music downloaded from the music store as well as music that has been imported from CDs
- iMixes are public and searchable by any iTunes user. Users may also rate any iMix using a five-star system.
- Users can publish their iTunes iMix to their blog, profile page or website.

Internet radio
- features around 300-400 distinct "radio stations" mostly in MP3 streaming format.
- Programming covers many genres of music and talk

Sound processing
- "sound enhancement" and crossfade
- "Sound Check" which automatically adjusts the playback volume of all songs to the same level.


Music sharing

Video
- Users can drag and drop movie clips from the computer into the iTunes Library for cataloging and organization.
- They can be viewed in a small frame in the main iTunes display, in a separate window, or fullscreen.
- purchasing and viewing of video content from the iTunes Music Store.
- The iTunes Music Store also gives the ability to view Apple's large collection of movie trailers.
- iTunes Store offers over 200 television shows for download

Podcasting
- Users can choose to update podcasts weekly, daily, hourly, or manually.
- Users can select podcasts to listen to from the Podcast Directory, to which anyone can submit their podcast for placement.
- The front page of the directory displays high-profile podcasts from commercial broadcasters and independent podcasters.
- It also allows users to browse the podcasts by category or popularity.
- The addition of podcasting functionality to a mainstream audio application like iTunes greatly helped bring podcasting to a much wider audience -podcasters were reporting that the number of downloads of their audio files had tripled, sometimes even quadrupled.

iTunes Store
- users can buy and download songs for use on a limited number of computers and an nlimited number of iPods.
- Songs purchased from the iTunes Store are copy protected
- offer movie and game downloads -more than just an online music store



Integration with other applications
These applications can access the iTunes Library directly, allowing access to the playlists and songs stored within

CASESTUDY 1. BROADCASTER - CHANNEL 4

CHANNEL 4

WEBPAGE LAYOUT:

- in the top left corner is the main channel 4 logo and links to its ‘sister’ channels/websites E4, 4OD, 4radio, Film4, More4
- navigation bar running across the top of the page:

HOME – the homepage features:
Listings of the top TV shows
What’s on that night on channel 4
The latest news
Programme extras (free catch-up on 4OD, getting the latest gossip and video clips from reality TV shows, video tours of studios, competitions etc)
Advertisements for 4radio



Watch online - watch channel 4 live
- 4od (you can download channel 4 programmes, films and music to your computer or mp3 player enabling consumers to consume what they want, when they want.)

TV – an A-Z of shows and TV listings

Entertainment – comedy, film, games, music, T4

Lifestyle – cars, food, health, homes, money

News – dispatches, sport

Documentaries – culture, 4docs, history, science

Interact – 4talent, forums, mobile, RSS feeds



HOW DOES IT RELATE TO AUDIENCES?
- audiences can catch up on channel 4 programmes by reading articles, watching clips or downloading episodes
- find out additional programme information –‘extras’ (go behinds the scenes/ interviews/ previews of the next episode) –get more involved with the programme
- read summaries/ reviews/ ratings on other CH4 programmes
- social networking through forums/ chat rooms etc
- read articles on specific topics
- access to different medias –podcasts, radio, RSS feeds, TV etc.


HOW DOES IT RELATE TO INSTITUTIONS?
- vertical integration through the web –integrating customer experience to encourage loyalty to the brand
- keeping up with new technologies
- can reach an even larger worldwide audience through the web so they can advertise and distribute their products
- have a constant image and theme through all the design and features on the website


KEY CONCEPTS OF THEORY:
Convergence: a good example of different technologies all in one website- podcasts, radio, downloading, RSS feeds etc

Interactivity: games, downloads, votes, forums –the audience can feel closer to the brand and the media

Vertical integration: through the website they are able to market through a range of different media and technology (games, music, social networking)

CASESTUDY 8. MYSPACE - VICE

MYSPACE – VICE MAGAZINE

MySpace is a popular social networking website in which audiences can create their own personal profile page offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally.


CONTENTS OF THE VICE MYSPACE PROFILE
Vice is a free glossy magazine that covers contemporary independent arts and youth culture. The magazine's readership is comprised of young postcollegiate bohemians, often labelled "hipsters." Known for its controversial content, it often strikes a sardonic and ironic pose on debauchery, sex, drugs, violence, and social issues involving race and economic class.



Blurbs, blogs, multimedia
In the top left corner of the page is a box containing the profiles title (VICE MAGAZINE), default picture (the current issue) and a brief summary of the genre, where they are situated (United Kingdom, London), the number of profile views (138184), the date last logged in (20/04/07) and the tagline “VICE: publishing, films, tv, recordings, online”


Beneath this is a box containing a list of different ways to get in contact with vice magazine and the option to add them as a friend, to a group, as a favorite or forward them to a friend.




The profile contains an ‘About VICE MAGAZINE’ section in which they give a brief introduction to how the magazine got started up, links to their official website and the advertisement for an up-coming tour they are running.


Running down the left hand side this is a section containing general information on vice magazine containing promotional videos and photographs.





Friend Space
The Friends Space contains a count of a user's friends, a "Top Friends" area, and a link to view all of the user's friends. The VICE has chosen 8 friends to be displayed on their profile in the "Top Friends" area.




Comments
Below the Friends Space is the "comments" section, wherein the user's friends may leave comments, photos or videos for all viewers to see.

Music
MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload MP3 songs. Unsigned musicians can use MySpace to post and sell music, which has proven popular among MySpace users.

The vice magazine myspace page has used this feature to promote songs from a band called The Black Lips an indie pscyhedlic rock band who are signed to their label VICE RECORDS.
Beneath this they also have a list of upcoming shows for the next few months of The Black Lips, other bands on their label and the club nights that they run ‘VICE KILLS’.



Bulletins
Bulletins are posts that are posted on to a "bulletin board" for everyone on a MySpace user's friends list to see.

The VICE myspace page has used this a service for delivering information on upcoming shows and events, updates to their site, competitions and new issues of the magazine.

Groups
MySpace has a Groups feature which allows a group of users to share a common page and message board. Groups can be created by anybody, and the moderator of the group can choose for anyone to join, or to approve or deny requests to join.

Pictures
By clicking on their default picture you are able to see more pictures which they have uploaded to the page which include covers of past issues, photos from the ‘vicelive’ tours and photography featured in the magazine. By enlarging the individual pictures you can see a list of comments left on it by previous visitors.


HOW DOES IT RELATE TO AUDIENCES?
- The audience is using the technology to interact rather than consume –main purpose is connecting people
- Large audience reach –provides a personalised user-controlled experience –you can choose what to put on your profile, who your friends are, how you design it and what you send out to other profiles
- The audience is creating their own media and exhibiting it to other audience members
- Users can share pictures, videos, music and messages
- Members can communicate with as many people as chosen
- It has become an increasingly influential part of contemporary popular culture
- When you sign up to an account you are offered access to all parts of Myspace
- users are able to present their thoughts and opinions to a worldwide audience without any restraints


HOW DOES IT RELATE TO INSTITUTIONS?
- Enables anyone with the internet to sign up and use their service
- Myspace is currently one of the world’s most popular English language websites and has gained more popularity than similar websites to achieve nearly 80% of visits to online social networking websites.
- Marketing –myspace’s homepage is used to advertise for bands/films/popular myspaces etc


KEY CONCEPTS OF THEORY
Interactivity - people worldwide to interact and communicate with each other instantly

Personalisation - consumers create and control their own personal profile - it is not centralised on the technology they are using

Convergence - media such as video, pictures and music can all be shared over the internet on profile pages

Reach/democratisation - it is accessible to everyone with the internet and offers the simple service of connecting people

CASESTUDY 9. VLOGS - YOUTUBE

YOU TUBE – LONELYGIRL15

YouTube is a popular video sharing website where users can upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.
The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos.

The site is praised as one the most user friendly sites on the Internet. Unregistered users can watch most videos on the site while registered users have the ability to upload an unlimited number of videos. Related videos, determined by the title and tags, appear to the right of the video. In the second year, the site gave users the ability to post responses and subscribe to any registered user.

SOCIAL IMPACT OF YOUTUBE

Internet celebrities
YouTube's popularity has led to the creation of many YouTube Internet celebrities, popular individuals who have attracted significant publicity in their home countries from their videos.

Band and music promotion
YouTube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Awards performance out of the treadmill video for Here It Goes Again.



LONELYGIRL15

lonelygirl15 is an interactive web-based video serial centering around the life of a fictional teenage girl named Bree, whose YouTube username is "lonelygirl15".

The series is presented through short, regularly-updated video blogs posted by the fictional characters, as well as through an optional alternate reality game.

Lonelygirl15 debuted on YouTube as a "real" 16-year-old video blogger. In her earliest videos, she posted video replies to and name-dropped popular YouTubers, which attracted the attention of their fans. Her video blogs eventually became popular in their own right, and attracted a massive following. To further the initial illusion that Bree was a real girl, a MySpace page was set up for her and she began meaningfully corresponding with many of her fans, but it was eventually outed by suspicious viewers as a hoax featuring a fictive character played by an actress named Jessica Rose.

‘HOUSE ARREST’


HOW DOES IT RELATE TO AUDIENCES?
- Appeals to a wide audience as anyone can watch/upload videos
- Any type of software can be used to create a vlog -no need for high-tech expensive equipment
- Has many uses and gives the audience an opportunity to showcase their work –can show off talents/create personal blog/ present short films/ plays
- It is made up of user-created content
- The audience is creating the media and consuming it at the same time


HOW DOES IT RELATE TO INSTITUTIONS?
- Youtube acts as a search engine and archive for vlogs posted worldwide
- Users create the content by having the ability to up-load, share and view clips
- Youtube is successful for its user-friendly approach and by the idea that it's audience play a key part in running and contributing to the site


KEY CONCEPTS OF THEORY:
Interaction - audiences can communicate with each other by commenting on the video clips, giving them a rating, reviewing, subscribing to a vlog or sending video replies

Reach/democratisation - anyone can post a vlog and all have the potential to be exhibited on a large scale across the web

CASE STUDY 10 - PODCASTING

PODCASTING

A podcast is a digital media file, or a series of such files, that is distributed over the Internet for playback on portable media players and personal computers.

The term "podcast" is a blend of the name of Apple's portable music player, the iPod, and broadcast.

Podcasting is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their mp3 players at their convenience. This allows the media is able to be scheduled around the audience putting them in an autonomous role giving control over how they personally consume this media.

This includes concepts of theory such as:

PORTABILITY as this technology enables us to consume media on the move and where we choose – podcasts are a type of ‘streaming media’ which means that it is continuously received by, and normally displayed to, the end-user whilst it is being delivered by the provider allowing them to be watched in real time

IMMEDIACY as it is instant self-service technology

- Podcasters' web sites may offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be downloaded automatically.

A NON-LINEAR experience as the audience is given the choice of how to consume the media and in what order

PERSONALISATION as the podcasts are selected based on the consumers individual desire and provides a private experience

NARROWCASTING since the audience for a podcast is often specific and sharply defined

Podcasting's initial appeal was to allow individuals to distribute their own "radio shows," but the system quickly became used in a wide variety of other ways, including the distribution of:
Public services
Education
Entertainment
News
Music
Publicity and marketing
Health

USER GENERATED CONTENT

Podcasts are predominantly user-generated content (UGC) refers to various kinds of media content that are produced or primarily influenced by end-users, as opposed to traditional media producers, licensed broadcasters and production companies. It reflects the expansion of media production through new technologies that are accessible and affordable to the general public.
User-generated content can employ a combination of open source, free software, and flexible licensing or related agreements to further diminish the barriers to collaboration, skill-building and discovery.

VIDEO PODCASTS
Video podcasts (sometimes shortened to vidcast or vodcast) which are the online delivery of video on demand allowing users to select and watch video content over a network as part of an interactive television system

Video podcasts are an evolution specialized for video, evolved from the generally audio-based podcast and referring to the distribution of video where the RSS feed is used as a non-linear TV channel to which consumers can subscribe using a PC, TV, set-top box, media center or mobile multimedia device.


RUSSELL BRAND ON BBC RADIO 2
My example of an audio podcast is the best of the Russell Brand on BBC Radio 2, with weekly highlights selected from his weekly Saturday night show from 9-11pm which is available to subscribe to. I downloaded this as a piece of free software from the itunes podcast library. I listened to one of the first of Russell's Hawaii shows where the listener finds out what he’s been getting up to and how he's settling in to life on the south pacific while he is working on his new film.

HOW DOES IT RELATE TO AUDIENCES?
- enables the development of niche audiences with specialist interests
- podcasts provide a personal experience
- the consumer can listen/watch to a range of media: radio/film/poetry/music
- the audience download content themselves –control what want to watch/listen to
- Downloading/sending out content on a worldwide network –choice accessibility
- Subscribe –by doing this you can get programmes downloaded automatically from the broadcasters
- there is the freedom to listen to what you want where you want
- they offer an alternative to music to put on your mp3 player
- they can be downloaded straight to mp3 player –replacing cd and radio

HOW DOES IT RELATE TO INSTITUTIONS?
- Broadcasters can distribute programmes worldwide
- Programmes use a form easily played on mp3 players –replacing radio/cd players which these programmes would previously be played on
- The web offers a worldwide audience –good publicity, potential to be downloaded and consumed in large amounts
- podcasts has reintroduced audio programmes to new technologies
- broadcasters can keep a fixed regular audience through subscriptions to the podcast

CASESTUDY 7. ONLINE MAGAZINE - VOGUE

VOGUE magazine

WEBPAGE LAYOUT:
Top left hand corner: VOGUE logo and web address –beneath in smaller font ‘BSME MAGAZINE WEBSITE OF THE YEAR’


ON THE HOME PAGE:

Breaking news
Latest updates
Exclusive fashion footage: VOGUE TV
Quicklinks
Advertisements

















Navigation bar running across the top of the page:

Search –find past stories on a specific topic, designer or person

Shows –you can see all photos, reports and video footage of the catwalks and backstage

Videos –exclusive fashion videos of catwalk shows, designer parties and front row experts

Trends -you can choose a season and select from the key looks

Beauty - Readers can keep up-to-date each seasons definitive beauty looks, catch the backstage beauty action and see the models as never seen before, and get in on the fashion experts best kept beauty secrets.

People and parties - This is where you can check out what the A-listers have been getting up to

Competitions
Blogs
Covers
Subscribe
Shop
Daily News


HOW DOES IT RELATE TO AUDIENCES?
- readers can find out more about exclusive articles/competitions/subscription offers etc
- they can keep up-to-date with the daily news stories
- they can buy/look clothes featured in the magazine
- can look at extras for example pictures from celebrity parties/catwalk shows
- get a preview of the next issue

























HOW DOES IT RELATE TO INSTITUTIONS?
- encourages interaction with readers
- displays identity and genre of the magazine clearly through articles, design and theme of the page -gives an idea of what the magazine is like
- having an official website provides a preview of the magazine to a large worldwide audience which can attract potential buyers and subscribers
- they can advertise new issues and exclusive articles and competitions in the magazine –it can also advertise for other companies whose products are aimed at their audience


KEY CONCEPTS OF THEORY:
-Vertical integration: the reader can switch between the magazine and the website to get more enhanced and integrated experience –it also shows the readers brand loyalty

-Narrowcasting: the website and magazine both target a specific audience

-Interactivity: provides the interactive side which the physical magazine is unable to offer

-Non-linear: the consumer can access individual sections which they are most interested in
-Reach: makes the magazine accessible to the online community

CASESTUDY 12. CONVERGED PORTABLE TECHNOLOGY - PSP

PSP - “ENTERTAINMENT ON THE MOVE”
Official Sony PSP website

WHAT IS IT?
Launched in September 2005, the Sony PSP (PlayStation Portable) is the next step in entertainment in that it brings film, music, photos and games fans their own portable console.

Packed with cutting-edge technology, including a high capacity UMD player, content downloads and online functions, PSP redefines media on the move.


‘PLAYSTATION IN YOUR POCKET’
The PSP offers a range of gaming experiences from quick pick-up-and-play games to indepth challenges that span all genres, meaning there is something for everyone.

It is the natural successor to both the Sony Playstation (1995) and the PS2 (2000), which expanded the games/CD format to include DVD playback.


‘WHEREVER YOU GO –YOUR ENTERTAINMENT SHOULD GO WITH YOU’
According to the PR, PSP is not only about gaming or movies, but rather endless possibilities. The concept is simple – wherever you go, your entertainment should go with you.

At home or on the move, PSP is designed to open up a wealth of new opporunities, from high-quality 3D game-play to full-length feature movies. It also provides the ability to listen to music or to display your photographs at any time.

For the technically-minded, a PSP comes in a black colour, with a 16:9 widescreen TFT LCD centered in a sleek ergonomic design with a high-quality finish that fits comfortably in the hands.

It also comes complete with the basic functions of a portable player such as built-in stereo speakers, exterior headphone connector, brightness control and sound mode selection. Keys and controls inherit the same operability of PlayStation® and PlayStation 2, familiar to fans all over the world.

One of the most significant uses for the PSP is its ability to play feature-length movies – a capability that is rapidly becoming embraced by all the major film studios as they seek to release many of their past and present film titles in a UMD (Universal Media Disk) format (a small but high-capacity optical medium, enabling game software, rich with full-motion video and other forms of digital entertainment content, to be stored.)


ENHANCING & ADAPTING YOUR PSP
There is also the idea that the PSP can always be enhanced by: downloading software updates such as disc-load speed and thumbnail images, buying additional features such as ‘remote play’ connecting the PSP to the PS3, ‘game sharing’ to other PSP systems and transfer or synchronize data between, your PC, digital camera or PSP.


Owners can also purchase many of the accessories available to adapt the product to their own needs and get the most out of their PSP such the car adaptor, pouch and wrist strap or UMD pouch and cloth.



This type of convergence which the PSP features is very popular. For the consumer it means more features in less space, while for the media institutions it means remaining competitive in the struggle for market dominance and creating demand for new products.

However, convergence can have its downside. Particularly in their initial forms, converged devices are frequently less functional and reliable than their component parts (e.g. a DVD may perform better on a traditional DVD player than on a games console).

Further, as single devices address a wide spectrum of consumer needs, breakdowns and problems become more likely, and more disruptive to the consumer. The greater the degree of convergence in a device, the more vulnerable consumers are to the failure of that device and face more complex user-interfaces.

KEY CONCEPTS OF THEORY:
convergence
portability
flexibility/convenience
personalisation
non-linear

CASESTUDY 11. FAN WEBSITE - THE SPICE GIRLS

'SPICE GIRLS FANATIC'

Spice Girls fanatic is a fansite created by fans of the legendary 90’s girl band The Spice Girls.

A brief introduction to the site is given on the homepage:
“During their world domination throughout the 90s and into the 21st century, the Spice Girls have won over millions of fans with infectious music beats and transformed a generation of "80's babies" into hardcore worshippers and clinically obsessed fanatics. Under the influence? We hope so. While they've lost fans along the way; many suffering from suicidal depression [as of May 31, 1998] or having allegedly "grown up," and now prefer crap music, a portion of us have remained dedicated since day one. From "zig-a-zig-ah" to "Goodbye," the Spice Girls have poisoned countless lives of unsuspecting fans who don't seem to mind. Whether your prefer Scary, Baby, Ginger, Posh or Sporty, hold your head up- you're high class and better than everyone else! You rock, you Spice Girls fanatic.”


THE HOMEPAGE:
The homepage is in the style of a blog displaying the latest updates, site notices and gossip posted regularly by the author ‘Justin’


Official site quicklinks –links to a variety of official sites for each spice girl

Latest releases and schedules - what each Spice Girl is currently up to

The latest hottest headlines!

- 'Melanie C's next UK single, out June 11, will be 'Carolyna.

- Melanie B gave birth to a baby girl on April 3rd.

- Emma recently shot a commercial in NYC to be aired in the US within the next month.

Webjunk, New and Coming Soon

Exclusive music downloads

OTHER SITE CONTENT:
News

Images - pictures gathered from different websites/ magazines/ articles /blogs -from old pictures of the band when they were still together to pictures from their solo careers

Music - fans can select any information of single, promo and album releases from the Spice Girls solo and group careers. Fans are able to preview the tracks, view the lyrics and are given extras such as the dates of release, music video screen shots and their UK chart positions.

On Screen - Fans can check out all the Spice Girls movie and television details including feature-length films, documentaries, instructional videos, sitcoms, soaps and reality TV.

Stage - World tours, nationwide tours, cancelled tours, and even Broadway shows fans can get the 411 on the Spice Girls performance history including individual members

Writing - A list of all magazines, books, tourbooks, autobiographies and more written by or about the Spice Girls

Fashion

History

Downloads - Desktop Wallpapers Fonts Messenger & Blog Icons Music MP3s Printable Calendar

Internet - Featured affiliates –different fansites which have contributed to the content and making of the Spice Girls Fanatic

Street team - Fans can promote their favorite Spice Girl through the internet by downloading micro icons or jumbo icons and displaying them on their online blogs or journals to all their friends

HOW DOES IT RELATE TO AUDIENCES?
- fansites tend to be very user friendly as they are created by the fans and not professionals

- they are usually easy to navigate
- you don’t need to register/become a member to get full access to the site unlike the official websites

HOW DOES IT RELATE TO INSTITUTIONS?
- Does not meet the standards of an official band site –made by the fans, not professional
- the information offered on the site can be outdated quickly as the sites are run by the fans who don't have instant access to exclusive information or sources
- Most writing/blogs in conversational tone -can bring audience closer to the site
- fansites can usually display extreme opinions as they have the freedom to do so
- there is emphasis on the fact that the site has been set up by fans who are trying to interact with others through this particular interest -all through the perspective of a fan

KEY CONCEPTS OF THEORY:
Democratisation

Interactivity - encourages audience participation and feedback

Narrowcasting – the website is creating a niche online community through their particular interest in the Spice Girls

CASESTUDY 14. NEW PHENOMENON - IPHONE

WHAT IS IPHONE?

“iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device […] I-Phone ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.”

THE TECHNOLOGY INVOLVED:

WIDESCREEN IPOD
Including MUSIC, AUDIOBOOKS, VIDEOS, TV SHOWS, and MOVIES

The iPhone’s 3.5-inch widescreen display is the ultimate way to watch TV shows and movies on a pocketable device



REVOLUTIONARY PHONE
Visual Voicemail
allows you to go directly to any of your messages without listening to the prior messages -so you can quickly select the messages that are most important to you.

SMS
predictive QWERTY soft keyboard that prevents and corrects mistakes -easier and more efficient to use

Photos



BREAKTHROUGH INTERNET DEVICE
Safari Web Browser
lets you see any web page the way it was designed to be seen and easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
displays photos and graphics right along with the text.

Google Maps
you can view maps and satellite images, or get directions and traffic information

Widgets
small applications that give you helpful information like stock reports, weather reports, and more in real time.



HIGH TECHNOLOGY
Multi-touch
based on a large multi-touch display and innovative new software that lets you control everything using only your fingers

Wireless

Built-in Advanced Sensors
Detects when you lift iPhone to your ear and immediately turns off the display to save power

Automatically adjusts the display’s brightness, thereby enhancing the user experience and saving power at the same time.


HOW DOES IT RELATE TO AUDIENCES?
It gives them accessibility to more technology in one product which has been made to be as user-friendly and efficient as possible

It is a strong example of the convergence of technology, catering to almost all the entertainment needs of the consumer


HOW DOES IT RELATE TO INSTITUTIONS?
It eliminates competition from products only offering one type of technology

With its only recent introduction to the market and its breakthrough high technology features the I Phone has the potential to evolve further


KEY CONCEPTS OF THEORY:
Convergence – the I-phone is an extreme type of convergence containing multiple features which can all be consumed via the single unit –although main feature and theme is still music

Quality –use of new technologies- enhancing experience and has potential to evolve

Reach –the choice the product offers means that it can appeal to an audience which is wider than just music fans

Interactivity -The audience can choose what types of media they would like to consume and enhance the product according to their own tastes

Non-linear - I-Phone owners are able to choose how to consume their media and in what order

Portability/ miniaturisation –the I-phone fits more features in a smaller space which is practical for the consumer

CASE STUDY 3. PROGRAMME EXAMPLE

PROGRAMME WEBSITE: LOST ON CH4

WHAT TECHNOLOGY IS INVOLVED?
Watch Video: Relive every minute of Season One and don't miss anything from the brand new series of Lost. In a UK exclusive, you can now watch full episodes of Lost on your PC. Every episode from the amazing first season is available now and brand new episodes of Season Two will be available one week after transmission on Channel 4.
Pricing You can watch all full-length shows for only 99p per episode, and reviews of every episode for free. Payment is via credit card using our secure registration system. Once you make a payment to view an episode, you can watch it as many times as you like in a 24 hour period on a single PC.
-select episode
-watch review

RADIO
- you can download UK Lost, which is channel 4s exclusive new radio show where you can find out almost any lost-related information.

RADIO 1 CASESTUDY

RADIO ONE SITE

What is Radio 1?
"This is the only place on the planet that you can get as much new music by artists from the UK and around the world.

We don't represent any single genre of popular music - we represent them all. If it's good then we broadcast it. And there are no adverts.

Our DJs are known worldwide for their personalities and their knowledge of music and entertainment. Their shows are packed with music, guests, comedy, interviews, features, competitions and information on every aspect of popular culture.

We love live. We're the biggest promoter of live music for broadcast in the UK. We bring you more gigs, more festivals, and loads of exclusive performances from our Maida Vale studios and world famous Live Lounge.

Our News and Sport are ahead of the game and we make cutting edge documentaries on music and life. We target what we do at young adults - we even offer help and advice.

We're here for anyone who enjoys great music, and wants to discover more.

We make listening easy, on FM, on digital and online - listen live, on demand or on the move.

We can do all this because Radio 1 is part of the BBC, the UK's public service broadcasting organisation. We're impartial and independent. The only things that influence us are quality, accuracy and the interests of our audience."

THE RADIO1 HOMEPAGE
- BBC radio 1 logo in top right corner
- The show currently on air (Jo Whiley) –listen live/ webcam
- Special guest: 50CENT
- Featured artists/story for the each music genre: daytime, dance, rock/indie, hip-hop/RNB, experimental
- Entertainment news
- Official UK singles chart
- Radio 1 playlist
- Most popular: daytime/evening/free downloads
- Studio webcam

OTHER SITE CONTENT:
- Events
- News
- Message boards
- DJs/shows
- Schedule
- Listen podcasts
- One life (personal, health, education, travel, work, finance, housing, legal, surgery, chat, fun and freebies, on the road)
- One Music (music exposed, industry jobs, unsigned demos)

WHAT TECHNOLOGY IS INVOLVED?

RSS FEEDS:

let you keep up to date with the latest info on all your favourite sites without having to take the trouble to visit them as your computer can tell when sites have been updated, using a feed.

Radio 1 RRS FEEDS:–live music, events, interviews, podcasts (best of Radio one), different music genres– latest sessions, audio and events (dance/ rock/ indie/ RNB/ hiphop/ experimental)

PODCASTS/ downloads/ listen online:

Listen to Radio 1 podcasts wherever you go on your MP3 player. Just download the podcast and transfer it to your player, or listen via your computer.

- Podcasting lets you automatically receive the latest episode of your chosen programme as soon as it's available.
- Listen by genre –speech/music

- All radio one podcasts –the best of Chris Moyles, Scot Mills Daily etc

MOBILES/PDAs Radio one on the move:

Take Radio 1 with you, wherever you go. If you can access the internet on your mobile phone or another wireless device you can get the mobile edition of bbc.co.uk/radio1.

What you’ll get:

· Audio downloads

· Latest Radio 1 pictures

· Radio 1 events pictures

· Entertainment news and pictures

· Webcam updates

· Tracklistings

· Programme schedule

· DJ Wallpapers

INTERACTIVE TV:

freeview (You can also access a version of our website by pressing red whilst listening to Radio 1) / satellite/ cableWebcam

WEBCAM

AUDIENCES
- keeping up to date with the radio show
- research bands supported by the show
- access to a greater archive of media through one platform
- doesn’t just represent a single genre of music –something for everyone
- targets at young adults –offer help and advice
- anyone can listen/participate who enjoys music and wants to discover more
- radio 1 is known for its large range of new music from across the world –proliferation for the audience
- listening is easy –live/ on demand/ on the move/ webcam/ television
- chance to participate/feedback –message boards, competitions


INSTITUTIONS
- support unsigned bands
- influenced by quality, accuracy and the interests of the audience
-

CH4 -LIFESTYLE

CHANNEL 4 –LIFESTYLE

THE LIFESTYLE HOMEPAGE:

- Navigation bar: main interests-more specific links
- Interactive –list of competitions/ quizzes ‘Play & Win’
- Top TV Shows & TV Listings (lifestyle related) – Grand Designs, Relocation Relocation, 10 Years Younger, A Place in the Sun
- How to take part in up-coming lifestyle reality programmes
- Advertisements for 4radio, EGG and TV series Cutting Edge
- Quizzes, advice and stories related to current lifestyle TV series


OTHER SITE CONTENT:

- Different themes: cars/ dating/family/food/ health/ homes/ money:

DATING – give/get dating advice, onine dating service

FAMILY –parenting advice, official pages for programmes Supernanny and Jamie's school dinners

FOOD – The latest recipes, official pages for programmes River Cottage and The F-Word pages

HEALTH –MIND -treatment/support/peoples experiences/mental health issues, BODY -fitness/surgery/illness/sex/drugs/food/stress, official pages for programmes 10 Years Younger and You are what you Eat

HOME –buying and selling, buying abroad, property search, finding a new home, official page for the programme Grand Designs

MONEY –how rich are you? -forum/competitions/polls/quizzes, managing your money -saving & spending, compare and apply, official page for programme Deal or no Deal

CAR –find/resarch a car, buy a car, celebrity drives


HOW DOES IT RELATE TO AUDIENCES?
- displays a lifestyle image
- narrowcasting

HOW DOES IT RELATE TO INSTITUTIONS?
- can recommend new products/programmes which they would like
- can collect audience research from forums/ blogs
- advertise products according to the audiences price range and interests
- distribute medias which with fit into the lifestyle of their target audience

KEY CONCEPTS OF THEORY:
- narrowcasting
- fragmentation
- convergence
- flexibility/convenience

FILM + NEW DIGITAL TECHNOLOGY

MAINSTREAM FILM MARKETING -THE OFFICIAL SPIDERMAN FILM WEBSITE


MARKET/ PROMOTE FILM
Count-down to Spiderman 3
Spiderman 3 movie poster and date of release (May 4th 2007)
· - Membership
· Receive latest updates via email/mobile/RSS
· News bar ‘Daily Bugle News’
· Spiderman international
· Links to separate official sites
· Promotions
· Links to other sites about the movie
· Spiderman title and logo large on all pages –constant theme
Spider-Man
The Story
Cast & Filmmakers
Video
Photo Gallery
iPIX Gallery
DVD
Soundtrack
Spider-Man 2
The Story
Cast & Filmmakers
Production Blog
Video
Photo Gallery
iPIX Gallery
DVD
Soundtrack
Spider-Man 3
Official Site
News
The Story
Production Blog
Video
Photo Gallery Stills

TO ATTRACT THE AUDIENCE
· The official message board for Spiderman movies
· Movie network –insider access to Spiderman movies
· Game beta testing –play games before released
· Exclusive online fan challenges –fan art/ videos
· Digital asset workshop –personal wallpapers/buddy icons/blog skins
· Downloads –buddy icons/screensavers/skins/blog templates/widgets/wallpapers
· Site map
· Beyond the movies
· Home entertainment
Fan Central
Fan Art
Fan Art Assignment
Fan Art Galleries
Fan Hall of Fame
Meet the fans
Fans of Comic-Con
Message Board

TO ALL MY BLOGGER BABESS

hello media students this is miss norris posting her first BLOGGER. this ones a bit rubbish so watch out for some more fun BLOGGERing...

LOVE GEESUS

Welcome to your new tech blog

hi gee happy blogging! ms b