PODCASTING A podcast is a digital media file, or a series of such files, that is distributed over the Internet for playback on portable media players and personal computers.
The term "podcast" is a blend of the name of Apple's portable music player, the iPod, and broadcast.
Podcasting is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their mp3 players at their convenience. This allows the media is able to be scheduled around the audience putting them in an autonomous role giving control over how they personally consume this media.
This includes concepts of theory such as: PORTABILITY as this technology enables us to consume media on the move and where we choose – podcasts are a type of ‘streaming media’ which means that it is continuously received by, and normally displayed to, the end-user whilst it is being delivered by the provider allowing them to be watched in real time
IMMEDIACY as it is instant self-service technology
- Podcasters' web sites may offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be downloaded automatically.
A NON-LINEAR experience as the audience is given the choice of how to consume the media and in what order
PERSONALISATION as the podcasts are selected based on the consumers individual desire and provides a private experience
NARROWCASTING since the audience for a podcast is often specific and sharply defined
Podcasting's initial appeal was to allow individuals to distribute their own "radio shows," but the system quickly became used in a wide variety of other ways, including the distribution of:
Public services
Education
Entertainment
News
Music
Publicity and marketing
Health
USER GENERATED CONTENT
Podcasts are predominantly user-generated content (UGC) refers to various kinds of media content that are produced or primarily influenced by end-users, as opposed to traditional media producers, licensed broadcasters and production companies. It reflects the expansion of media production through new technologies that are accessible and affordable to the general public.
User-generated content can employ a combination of open source, free software, and flexible licensing or related agreements to further diminish the barriers to collaboration, skill-building and discovery.
User-generated content can employ a combination of open source, free software, and flexible licensing or related agreements to further diminish the barriers to collaboration, skill-building and discovery.
VIDEO PODCASTS
Video podcasts (sometimes shortened to vidcast or vodcast) which are the online delivery of video on demand allowing users to select and watch video content over a network as part of an interactive television system
Video podcasts are an evolution specialized for video, evolved from the generally audio-based podcast and referring to the distribution of video where the RSS feed is used as a non-linear TV channel to which consumers can subscribe using a PC, TV, set-top box, media center or mobile multimedia device.
RUSSELL BRAND ON BBC RADIO 2My example of an audio podcast is the best of the Russell Brand on BBC Radio 2, with weekly highlights selected from his weekly Saturday night show from 9-11pm which is available to subscribe to. I downloaded this as a piece of free software from the itunes podcast library. I listened to one of the first of Russell's Hawaii shows where the listener finds out what he’s been getting up to and how he's settling in to life on the south pacific while he is working on his new film.
HOW DOES IT RELATE TO AUDIENCES?
- enables the development of niche audiences with specialist interests
- podcasts provide a personal experience
- the consumer can listen/watch to a range of media: radio/film/poetry/music
- the audience download content themselves –control what want to watch/listen to
- Downloading/sending out content on a worldwide network –choice accessibility
- Subscribe –by doing this you can get programmes downloaded automatically from the broadcasters
- there is the freedom to listen to what you want where you want
- they offer an alternative to music to put on your mp3 player
- they can be downloaded straight to mp3 player –replacing cd and radio
HOW DOES IT RELATE TO INSTITUTIONS?
- Broadcasters can distribute programmes worldwide
- Programmes use a form easily played on mp3 players –replacing radio/cd players which these programmes would previously be played on
- The web offers a worldwide audience –good publicity, potential to be downloaded and consumed in large amounts
- podcasts has reintroduced audio programmes to new technologies
- broadcasters can keep a fixed regular audience through subscriptions to the podcast
- enables the development of niche audiences with specialist interests
- podcasts provide a personal experience
- the consumer can listen/watch to a range of media: radio/film/poetry/music
- the audience download content themselves –control what want to watch/listen to
- Downloading/sending out content on a worldwide network –choice accessibility
- Subscribe –by doing this you can get programmes downloaded automatically from the broadcasters
- there is the freedom to listen to what you want where you want
- they offer an alternative to music to put on your mp3 player
- they can be downloaded straight to mp3 player –replacing cd and radio
HOW DOES IT RELATE TO INSTITUTIONS?
- Broadcasters can distribute programmes worldwide
- Programmes use a form easily played on mp3 players –replacing radio/cd players which these programmes would previously be played on
- The web offers a worldwide audience –good publicity, potential to be downloaded and consumed in large amounts
- podcasts has reintroduced audio programmes to new technologies
- broadcasters can keep a fixed regular audience through subscriptions to the podcast
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