CH4 -LIFESTYLE

CHANNEL 4 –LIFESTYLE

THE LIFESTYLE HOMEPAGE:

- Navigation bar: main interests-more specific links
- Interactive –list of competitions/ quizzes ‘Play & Win’
- Top TV Shows & TV Listings (lifestyle related) – Grand Designs, Relocation Relocation, 10 Years Younger, A Place in the Sun
- How to take part in up-coming lifestyle reality programmes
- Advertisements for 4radio, EGG and TV series Cutting Edge
- Quizzes, advice and stories related to current lifestyle TV series


OTHER SITE CONTENT:

- Different themes: cars/ dating/family/food/ health/ homes/ money:

DATING – give/get dating advice, onine dating service

FAMILY –parenting advice, official pages for programmes Supernanny and Jamie's school dinners

FOOD – The latest recipes, official pages for programmes River Cottage and The F-Word pages

HEALTH –MIND -treatment/support/peoples experiences/mental health issues, BODY -fitness/surgery/illness/sex/drugs/food/stress, official pages for programmes 10 Years Younger and You are what you Eat

HOME –buying and selling, buying abroad, property search, finding a new home, official page for the programme Grand Designs

MONEY –how rich are you? -forum/competitions/polls/quizzes, managing your money -saving & spending, compare and apply, official page for programme Deal or no Deal

CAR –find/resarch a car, buy a car, celebrity drives


HOW DOES IT RELATE TO AUDIENCES?
- displays a lifestyle image
- narrowcasting

HOW DOES IT RELATE TO INSTITUTIONS?
- can recommend new products/programmes which they would like
- can collect audience research from forums/ blogs
- advertise products according to the audiences price range and interests
- distribute medias which with fit into the lifestyle of their target audience

KEY CONCEPTS OF THEORY:
- narrowcasting
- fragmentation
- convergence
- flexibility/convenience