WHAT IS IPHONE?
“iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device […] I-Phone ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.”
THE TECHNOLOGY INVOLVED:
WIDESCREEN IPOD
Including MUSIC, AUDIOBOOKS, VIDEOS, TV SHOWS, and MOVIES
The iPhone’s 3.5-inch widescreen display is the ultimate way to watch TV shows and movies on a pocketable device
REVOLUTIONARY PHONE
Visual Voicemail
allows you to go directly to any of your messages without listening to the prior messages -so you can quickly select the messages that are most important to you.
SMS
predictive QWERTY soft keyboard that prevents and corrects mistakes -easier and more efficient to use
Photos
BREAKTHROUGH INTERNET DEVICE
Safari Web Browser
lets you see any web page the way it was designed to be seen and easily zoom in by simply tapping on the multi-touch display with your finger.
displays photos and graphics right along with the text.
Google Maps
you can view maps and satellite images, or get directions and traffic information
Widgets
small applications that give you helpful information like stock reports, weather reports, and more in real time.
HIGH TECHNOLOGY
Multi-touch
based on a large multi-touch display and innovative new software that lets you control everything using only your fingers
Wireless
Built-in Advanced Sensors
Detects when you lift iPhone to your ear and immediately turns off the display to save power
Automatically adjusts the display’s brightness, thereby enhancing the user experience and saving power at the same time.
HOW DOES IT RELATE TO AUDIENCES?
It gives them accessibility to more technology in one product which has been made to be as user-friendly and efficient as possible
It is a strong example of the convergence of technology, catering to almost all the entertainment needs of the consumer
HOW DOES IT RELATE TO INSTITUTIONS?
It eliminates competition from products only offering one type of technology
With its only recent introduction to the market and its breakthrough high technology features the I Phone has the potential to evolve further
KEY CONCEPTS OF THEORY:
Convergence – the I-phone is an extreme type of convergence containing multiple features which can all be consumed via the single unit –although main feature and theme is still music
Quality –use of new technologies- enhancing experience and has potential to evolve
Reach –the choice the product offers means that it can appeal to an audience which is wider than just music fans
Interactivity -The audience can choose what types of media they would like to consume and enhance the product according to their own tastes
Non-linear - I-Phone owners are able to choose how to consume their media and in what order
Portability/ miniaturisation –the I-phone fits more features in a smaller space which is practical for the consumer
