Thursday, 22 March 2007

RADIO 1 CASESTUDY


RADIO ONE SITE

What is Radio 1?
"This is the only place on the planet that you can get as much new music by artists from the UK and around the world.

We don't represent any single genre of popular music - we represent them all. If it's good then we broadcast it. And there are no adverts.

Our DJs are known worldwide for their personalities and their knowledge of music and entertainment. Their shows are packed with music, guests, comedy, interviews, features, competitions and information on every aspect of popular culture.

We love live. We're the biggest promoter of live music for broadcast in the UK. We bring you more gigs, more festivals, and loads of exclusive performances from our Maida Vale studios and world famous Live Lounge.

Our News and Sport are ahead of the game and we make cutting edge documentaries on music and life. We target what we do at young adults - we even offer help and advice.

We're here for anyone who enjoys great music, and wants to discover more.

We make listening easy, on FM, on digital and online - listen live, on demand or on the move.

We can do all this because Radio 1 is part of the BBC, the UK's public service broadcasting organisation. We're impartial and independent. The only things that influence us are quality, accuracy and the interests of our audience."


THE RADIO1 HOMEPAGE
- BBC radio 1 logo in top right corner
- The show currently on air (Jo Whiley) –listen live/ webcam
- Special guest: 50CENT
- Featured artists/story for the each music genre: daytime, dance, rock/indie, hip-hop/RNB, experimental
- Entertainment news
- Official UK singles chart
- Radio 1 playlist
- Most popular: daytime/evening/free downloads
- Studio webcam

OTHER SITE CONTENT:
- Events
- News
- Message boards
- DJs/shows
- Schedule
- Listen podcasts
- One life (personal, health, education, travel, work, finance, housing, legal, surgery, chat, fun and freebies, on the road)
- One Music (music exposed, industry jobs, unsigned demos)

WHAT TECHNOLOGY IS INVOLVED?
RSS FEEDS:
let you keep up to date with the latest info on all your favourite sites without having to take the trouble to visit them as your computer can tell when sites have been updated, using a feed.
Radio 1 RRS FEEDS:–live music, events, interviews, podcasts (best of Radio one), different music genres– latest sessions, audio and events (dance/ rock/ indie/ RNB/ hiphop/ experimental)
PODCASTS/ downloads/ listen online:
Listen to Radio 1 podcasts wherever you go on your MP3 player. Just download the podcast and transfer it to your player, or listen via your computer.
- Podcasting lets you automatically receive the latest episode of your chosen programme as soon as it's available.
- Listen by genre –speech/music
- All radio one podcasts –the best of Chris Moyles, Scot Mills Daily etc
MOBILES/PDAs Radio one on the move:
Take Radio 1 with you, wherever you go. If you can access the internet on your mobile phone or another wireless device you can get the mobile edition of bbc.co.uk/radio1.
What you’ll get:
· Audio downloads
· Latest Radio 1 pictures
· Radio 1 events pictures
· Entertainment news and pictures
· Webcam updates
· Tracklistings
· Programme schedule
· DJ Wallpapers
INTERACTIVE TV:
freeview (You can also access a version of our website by pressing red whilst listening to Radio 1) / satellite/ cableWebcam
WEBCAM
AUDIENCES
- keeping up to date with the radio show
- research bands supported by the show
- access to a greater archive of media through one platform
- doesn’t just represent a single genre of music –something for everyone
- targets at young adults –offer help and advice
- anyone can listen/participate who enjoys music and wants to discover more
- radio 1 is known for its large range of new music from across the world –proliferation for the audience
- listening is easy –live/ on demand/ on the move/ webcam/ television
- chance to participate/feedback –message boards, competitions


INSTITUTIONS
- support unsigned bands
- influenced by quality, accuracy and the interests of the audience
-

No comments: