CASESTUDY 7. ONLINE MAGAZINE - VOGUE

VOGUE magazine

WEBPAGE LAYOUT:
Top left hand corner: VOGUE logo and web address –beneath in smaller font ‘BSME MAGAZINE WEBSITE OF THE YEAR’


ON THE HOME PAGE:

Breaking news
Latest updates
Exclusive fashion footage: VOGUE TV
Quicklinks
Advertisements

















Navigation bar running across the top of the page:

Search –find past stories on a specific topic, designer or person

Shows –you can see all photos, reports and video footage of the catwalks and backstage

Videos –exclusive fashion videos of catwalk shows, designer parties and front row experts

Trends -you can choose a season and select from the key looks

Beauty - Readers can keep up-to-date each seasons definitive beauty looks, catch the backstage beauty action and see the models as never seen before, and get in on the fashion experts best kept beauty secrets.

People and parties - This is where you can check out what the A-listers have been getting up to

Competitions
Blogs
Covers
Subscribe
Shop
Daily News


HOW DOES IT RELATE TO AUDIENCES?
- readers can find out more about exclusive articles/competitions/subscription offers etc
- they can keep up-to-date with the daily news stories
- they can buy/look clothes featured in the magazine
- can look at extras for example pictures from celebrity parties/catwalk shows
- get a preview of the next issue

























HOW DOES IT RELATE TO INSTITUTIONS?
- encourages interaction with readers
- displays identity and genre of the magazine clearly through articles, design and theme of the page -gives an idea of what the magazine is like
- having an official website provides a preview of the magazine to a large worldwide audience which can attract potential buyers and subscribers
- they can advertise new issues and exclusive articles and competitions in the magazine –it can also advertise for other companies whose products are aimed at their audience


KEY CONCEPTS OF THEORY:
-Vertical integration: the reader can switch between the magazine and the website to get more enhanced and integrated experience –it also shows the readers brand loyalty

-Narrowcasting: the website and magazine both target a specific audience

-Interactivity: provides the interactive side which the physical magazine is unable to offer

-Non-linear: the consumer can access individual sections which they are most interested in
-Reach: makes the magazine accessible to the online community