WEBPAGE LAYOUT:- in the top left corner is the main channel 4 logo and links to its ‘sister’ channels/websites E4, 4OD, 4radio, Film4, More4
- navigation bar running across the top of the page:
HOME – the homepage features:
Listings of the top TV shows
What’s on that night on channel 4
The latest news
Programme extras (free catch-up on 4OD, getting the latest gossip and video clips from reality TV shows, video tours of studios, competitions etc)
Advertisements for 4radio
Watch online - watch channel 4 live
- 4od (you can download channel 4 programmes, films and music to your computer or mp3 player enabling consumers to consume what they want, when they want.)
TV – an A-Z of shows and TV listings
Entertainment – comedy, film, games, music, T4
Lifestyle – cars, food, health, homes, money
News – dispatches, sport
Documentaries – culture, 4docs, history, science
Interact – 4talent, forums, mobile, RSS feeds
HOW DOES IT RELATE TO AUDIENCES?
- audiences can catch up on channel 4 programmes by reading articles, watching clips or downloading episodes
- find out additional programme information –‘extras’ (go behinds the scenes/ interviews/ previews of the next episode) –get more involved with the programme
- read summaries/ reviews/ ratings on other CH4 programmes
- social networking through forums/ chat rooms etc
- read articles on specific topics
- access to different medias –podcasts, radio, RSS feeds, TV etc.
HOW DOES IT RELATE TO INSTITUTIONS?
- vertical integration through the web –integrating customer experience to encourage loyalty to the brand
- keeping up with new technologies
- can reach an even larger worldwide audience through the web so they can advertise and distribute their products
- have a constant image and theme through all the design and features on the website
KEY CONCEPTS OF THEORY:
Convergence: a good example of different technologies all in one website- podcasts, radio, downloading, RSS feeds etc
Interactivity: games, downloads, votes, forums –the audience can feel closer to the brand and the media
Vertical integration: through the website they are able to market through a range of different media and technology (games, music, social networking)
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