FILM + NEW DIGITAL TECHNOLOGY

MAINSTREAM FILM MARKETING -THE OFFICIAL SPIDERMAN FILM WEBSITE


MARKET/ PROMOTE FILM
Count-down to Spiderman 3
Spiderman 3 movie poster and date of release (May 4th 2007)
· - Membership
· Receive latest updates via email/mobile/RSS
· News bar ‘Daily Bugle News’
· Spiderman international
· Links to separate official sites
· Promotions
· Links to other sites about the movie
· Spiderman title and logo large on all pages –constant theme
Spider-Man
The Story
Cast & Filmmakers
Video
Photo Gallery
iPIX Gallery
DVD
Soundtrack
Spider-Man 2
The Story
Cast & Filmmakers
Production Blog
Video
Photo Gallery
iPIX Gallery
DVD
Soundtrack
Spider-Man 3
Official Site
News
The Story
Production Blog
Video
Photo Gallery Stills

TO ATTRACT THE AUDIENCE
· The official message board for Spiderman movies
· Movie network –insider access to Spiderman movies
· Game beta testing –play games before released
· Exclusive online fan challenges –fan art/ videos
· Digital asset workshop –personal wallpapers/buddy icons/blog skins
· Downloads –buddy icons/screensavers/skins/blog templates/widgets/wallpapers
· Site map
· Beyond the movies
· Home entertainment
Fan Central
Fan Art
Fan Art Assignment
Fan Art Galleries
Fan Hall of Fame
Meet the fans
Fans of Comic-Con
Message Board