Monday, 16 April 2007

CASESTUDY 12. CONVERGED PORTABLE TECHNOLOGY - PSP

PSP - “ENTERTAINMENT ON THE MOVE”
Official Sony PSP website

WHAT IS IT?

Launched in September 2005, the Sony PSP (PlayStation Portable) is the next step in entertainment in that it brings film, music, photos and games fans their own portable console.

Packed with cutting-edge technology, including a high capacity UMD player, content downloads and online functions, PSP redefines media on the move.


‘PLAYSTATION IN YOUR POCKET’
The PSP offers a range of gaming experiences from quick pick-up-and-play games to indepth challenges that span all genres, meaning there is something for everyone.

It is the natural successor to both the Sony Playstation (1995) and the PS2 (2000), which expanded the games/CD format to include DVD playback.


‘WHEREVER YOU GO –YOUR ENTERTAINMENT SHOULD GO WITH YOU’
According to the PR, PSP is not only about gaming or movies, but rather endless possibilities. The concept is simple – wherever you go, your entertainment should go with you.

At home or on the move, PSP is designed to open up a wealth of new opporunities, from high-quality 3D game-play to full-length feature movies. It also provides the ability to listen to music or to display your photographs at any time.

For the technically-minded, a PSP comes in a black colour, with a 16:9 widescreen TFT LCD centered in a sleek ergonomic design with a high-quality finish that fits comfortably in the hands.

It also comes complete with the basic functions of a portable player such as built-in stereo speakers, exterior headphone connector, brightness control and sound mode selection. Keys and controls inherit the same operability of PlayStation® and PlayStation 2, familiar to fans all over the world.

One of the most significant uses for the PSP is its ability to play feature-length movies – a capability that is rapidly becoming embraced by all the major film studios as they seek to release many of their past and present film titles in a UMD (Universal Media Disk) format (a small but high-capacity optical medium, enabling game software, rich with full-motion video and other forms of digital entertainment content, to be stored.)


ENHANCING & ADAPTING YOUR PSP
There is also the idea that the PSP can always be enhanced by: downloading software updates such as disc-load speed and thumbnail images, buying additional features such as ‘remote play’ connecting the PSP to the PS3, ‘game sharing’ to other PSP systems and transfer or synchronize data between, your PC, digital camera or PSP.


Owners can also purchase many of the accessories available to adapt the product to their own needs and get the most out of their PSP such the car adaptor, pouch and wrist strap or UMD pouch and cloth.



This type of convergence which the PSP features is very popular. For the consumer it means more features in less space, while for the media institutions it means remaining competitive in the struggle for market dominance and creating demand for new products.

However, convergence can have its downside. Particularly in their initial forms, converged devices are frequently less functional and reliable than their component parts (e.g. a DVD may perform better on a traditional DVD player than on a games console).

Further, as single devices address a wide spectrum of consumer needs, breakdowns and problems become more likely, and more disruptive to the consumer. The greater the degree of convergence in a device, the more vulnerable consumers are to the failure of that device and face more complex user-interfaces.

KEY CONCEPTS OF THEORY:
convergence
portability
flexibility/convenience
personalisation
non-linear

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